Essential features of an E-commerce website
1. User-friendly interface: A clean and intuitive design that allows customers to easily navigate through the website, find products, and complete purchases without confusion.
2. Product catalog: A well-organized and searchable catalog that showcases products with high-quality images, detailed description, and relevant specifications.(Joseph, 2021).
3. Shopping cart and checkout: A secure and seamless shopping cart system that enable users to add products, review their selections, and proceed to a smooth checkout process.
4. Payment gateway integration: Support for multiple payment options, including credit/debit cards, digital wallets, and other online payment methods to accommodate diverse customer preferences.(Joseph, 2021).
5. Order management: An admin panel to manage orders track shipments, and handle refunds or returns efficiently.
6. Customer accounts: User registration and login functionality to provide personalized experiences, order history tracking, and saved preferences for returning customers.(Joseph, 2021).
7. Search functionality: A robot search feature that allows customer to quickly find products based on keywords, categories, or filters.(Team, 2023).
8. Responsive design: Ensuring the website is accessible and functional on various devices, including desktops, tablets, and smartphones.(Team, 2023).
9. Customer reviews and ratings: Encourage customer feedback and reviews to build trust and credibility for the products and services offered.(Team, 2023).
10. Security measures: Implement SSL certificates and other security protocols to safeguard customer information and ensure secure transaction.(Team, 2023).
11. Social media integration: Enable customers to share products and purchases on social media platforms, increasing exposure and potential sales.(Joseph, 2021).
12. Wishlists and favorites: Allow users to create wishlists or save their favorite items for future reference.(Team, 2023).
13. Related products and cross-selling: Display related products or offer cross-selling suggestions to increase the average order value.(Joseph, 2021).
14. Shipping options and tracking: Provide various shipping methods with real-time tracking updates for customers to monitor their orders.(Joseph, 2021).
15. Newsletter and promotional offers: Offer a subscription option for newsletters and inform customers about special discounts, deals, and promotions.(Team, 2023).
16. Customer support: Offer multiple channels for customer support, such as live chat, email, or a helpline, to address inquiries and concerns promptly.(Joseph, 2021).
References:
14 must-have eCommerce website features in 2023 (2023) Elogic. Available at: https://elogic.co/blog/what-are-the-must-have-features-of-ecommerce-website-design/ (Accessed: 05 July 2023).
E-commerce (no date) TechWorks. Available at: https://techworkss.com/e-commerce/ (Accessed: 17 July 2023).
Joseph, A. (2021) 12 essential features of every successful Ecommerce website design, Freelance web designer. Available at: https://arulmjoseph.com/essential-features-of-every-successful-ecommerce-website-design (Accessed: 05 July 2023).
Team, E. (2023) 14 essential features every e-commerce website must have, The Pixpa Blog. Available at: https://blog.pixpa.com/essential-features-every-e-commerce-website-must-have/ (Accessed: 05 July 2023).
E-commerce (no date) TechWorks. Available at: https://techworkss.com/e-commerce/ (Accessed: 17 July 2023).
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