In this blog, we will focus on what is Alt Tags and Title Tags in HTML
Alt Tags (Alternative Text):- Alt tags, also known as alternative text or alt attributes, are HTML attributes used to describe images on a web page. They serve as text alternatives for images when they cannot be displayed or accessed by users, such as in case of a slow internet connection, browser limitations, or for visually impaired users who rely on screen readers to navigate the web. (Gor, 2022)
For SEO purposes, all tags are crucial because search engine crawlers cannot interpret images directly. By using descriptive alt tags, you provide search engines with information about the content and context of the images. This helps search engines understand what the images are about, making your content more accessible and potentially increasing your chances of ranking higher in image search results. (Gor, 2022)
When optimizing alt tags for my e-commerce websites:
Use descriptive and relevant text: Write alt text that accurately describes the image, including relevant keywords when appropriate.
Keep it concise: Be brief but informative; ideally, alt tags should be a few words to a sentence long.
Avoid keyword stuffing: Don't overuse keywords or use irrelevant information in the alt text. Focus on providing useful descriptions.
Title Tags- are HTML elements that define the title of a web page. They are displayed in the browser's title bar or tab and are essential for the both SEO and user experience. Search engines use title tags to understand the primary topic of a page and consider them one of the most critical on-page SEO factors. (Kang, 2023)
For E-commerce websites, properly optimized title tags can improve SEO in the following way:
Keyword optimization: Include relevant keywords related to the page's content and the products or services offered on the e-commerce website. This helps search engines understand the context of the page and rank it higher for relevant searches. (Kang, 2023)
Title tags for my E-commerce websites:
Keep unique: The page has a distinct title that reflects its specific content.
Limit the length: keep titles within the recommended length, around 50-60 characters, to ensure to display correctly in search engine results.
Make relevant and compelling: Craft titles that accurately describe the page content.
Referrals:
Gor, T. (2022) Alt tag definition - what is an alt tag?, Encyclopedia. Available at: https://popupsmart.com/encyclopedia/alt-tag (Accessed: 03 August 2023).
Kang, J. (2023) What is a title tag? best practices & examples, SEOptimer. Available at: https://www.seoptimer.com/blog/title-tag/ (Accessed: 03 August 2023).
Title, tag, seo icon in Seo & Marketing Icons (no date) Title, tag, seo Icon in Seo & Marketing Icons. Available at: https://icon-icons.com/icon/title-tag-seo/53756 (Accessed: 03 August 2023).
‘alt+tags’ images – browse 0 stock photos, vectors, and video (no date) Adobe Stock. Available at: https://stock.adobe.com/uk/search?k=%22alt%2Btags%22&asset_id=419376130 (Accessed: 03 August 2023).
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