SEO- stands for Search Engine Optimization. It is the practice of optimizing a website to improve its visibility and rankings in search engine results page (SERPs). SEO involves various techniques and strategies to make a website more search engine-friendly, thereby increasing its chances of being discovered by users searching for relevant information or products.(Mailchimp, no date)
Key aspect of SEO and How it is used:
Keyword Research - SEO begins with identifying the relevant keywords that users are likely to search for. This involves researching and selecting keywords that have high search volume and relevant to the website's content.(DMI, 2022)
On-Page Optimization - This refers to optimizing the elements within a website to improve its search engine rankings. It includes optimizing the page titles, meta tags, headings, URL structure, image alt tags, and content optimization with relevant keywords.(DMI, 2022)
Off-Page Optimization - This involves activities conducted outside of the website to improve its visibility and authority. Common off-page optimization techniques include link building, social media marketing, online reputation management, and content promotion.(DMI, 2022)
Technical SEO - This focuses on optimizing the technical aspects of a website to ensure search engine can crawl, index and understand its content efficiently. Its includes optimizing site speed, mobile responsiveness, URL structure, XML sitemaps, and resolving issues like broken links or duplicate content.(DMI, 2022)
Content Creation - Producing high quality, relevant and engaging content is crucial for SEO. Search engines favor websites that provide valuable information to users. Regularly updating the website with fresh content, such as blog posts, article, or videos, can attract more visitors and improve search rankings.(DMI, 2022)
User Experience - SEO also emphasizes providing a positive user experience. This includes having a well designed website, easy navigation, fast loading times, and mobile friendliness. A good user experience can lead to longer visit durations, lower bounce rates, and increased organic traffic.(DMI, 2022)
By implementing SEO techniques effectively, websites can increase their visibility in search engines, drive more organic traffic, and potentially achieve higher conversions and sales.
Reference:
DMI, S.@ (2022) What is Seo and how does it work?, Digital Marketing Institute. Available at: https://digitalmarketinginstitute.com/blog/what-is-seo (Accessed: 12 July 2023).
What is seo? basics of search engine optimization (no date) Mailchimp. Available at: https://mailchimp.com/marketing-glossary/seo/#:~:text=Search%20engine%20optimization%20(SEO)%20is,most%20to%20your%20target%20audience. (Accessed: 12 July 2023).
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